© 2017 by Famili Plays LLC. Created by Lift SME LLC.



President and Founder 

Brooklyn, NY, USA

Kowloon, Hong Kong 

Shanghai, China

"With my incredible team behind me, I'm able to focus on client relations, design, and your product vision.  Whether you're a smaller toy business or a larger retailer looking for higher quality products, know that you will have my direct attention and that my team and I will always seek your best."


- Han.


We put play together.
Creating experiences for your customers to enjoy with their entire families always delivers a great return.




Quality is key.  Pioneering certified organic cotton toys in China trained us and our partners to secure higher quality.
Trust is foundational. Our family spent  40 years building a solid reputation that we will pass on to our next generation.
Costs are important.  Retail is competitive but our long-term factory relationships allow us to produce quality at a fair price.
Design and creativity are natural strengths we have leveraged for decades. It is our joy to use these to serve our clients. 
We exist to help families play together, for families that play together stay together.  We do this by serving companies who want to create products that will help families create amazing positive experiences so they can enjoy the richness of life that only love can bring.  

By leveraging our design, sourcing, production, and manufacturing expertise, we help our company partners secure quality products at transparent and fair prices so they can serve their customers well.
Bringing families together through design, sourcing, manufacturing and production.


As brand owners ourselves, we understand the challenges involved in serving families in the Amazon-driven retail world we live in